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Smile Alchemy™Smile Alchemy Teeth Whitening Stylus
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Chromatone™Chromatone Enamel Correcting Toner
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Blueprint Rx™Blueprint Rx Gum Health Infusion
Oral care has long been siloed from the beauty and wellness space.
At ROSE CODE™, we’re illuminating the mouth-body-beauty connection– because the mouth is the gateway to overall wellness, and wellness is the gateway to beauty.
We do so by offering a premium line of oral health, oral beauty, and wellness products designed by renowned cosmetic dentist Dr. Victoria Rose.
Doctor-founded oral care
I’ve spent two decades building a bicoastal dental practice in NYC and LA. Today, it’s known for smile transformations founded on beauty and health.
I believe we all have the power to transform our health and our lives, and that there is a certain alchemy that happens when we start to discover our fullest potential. Over my career, I’ve seen how unlocking a smile’s potential is often the first step to further health, confidence, and transformation.
Health and wellness are really the foundation of all beauty, and I know through my years of practice that oral beauty and wellness are the gateway to overall health, beauty, and longevity.
That’s why I’ve emphasized the Mouth. Body. Beauty.™ connection in every treatment I provide through my practice and through ROSE CODE™.
I created ROSE CODE™ to amplify that connection and our impact beyond the dental office, in the products you use every day.
Our intention with ROSE CODE™ is to inspire you to live with purpose and unlock your own transformation.
Oral health is essential to whole health, wellness, and longevity
Wellness is the foundation of beauty
People/the modern consumer deserve better products that connect self-care with systemic health
While many oral health brands focus solely on dental hygiene, we address the relationship between oral health, overall wellness, and beauty.
ROSE CODE™ is founded on innovation and impact.
Dr. Victoria Rose designs all products, which are formulated with clinically-proven, clean, vegan ingredients that go beyond cosmetic results to support real wellness.
Our commitment to people and the planet is formalized in our business model. We meet the highest standards for social and environmental performance, accountability, and transparency.
We focus on multi-benefit products, using as many natural, active, and proven ingredients as possible. Dr. V. wouldn’t have it any other way.
Science-backed, active ingredients
Vegan & cruelty-free
Ethical and regeneratively sourced
Free of parabens, phthalates, triclosan, and sulfates
