FAQs | ROSE CODE™

General

What’s different about ROSE CODE™?

At our core, ROSE CODE™ is oral beauty and wellness re-imagined.It's beauty-focused oral health designed to benefit systemic wellness, using active, science-backed ingredients. As a doctor-founded oral care brand, ROSE CODE™ is grounded in clinical expertise. Celebrity cosmetic dentist Dr. Victoria Rose Veytsman created each formula to support the full Mouth. Body. Beauty.™ connection.

Is your whitening kit safe for sensitive teeth?

Yes! Our teeth whitening kit is designed with sensitive teeth in mind. It uses non-toxic teeth whitening agents, peroxide-free teeth whitening ingredients, and soothing active ingredients like coconut oil and hyaluronic acid to brighten without irritation. It’s a gentle yet effective solution from our dentist-developed whitening product line.

Are your products vegan and cruelty-free?

Absolutely. ROSE CODE™ products are 100% vegan and cruelty-free. We never test on animals, and we avoid animal by-products across our formulas.

Are your products clean and non-toxic?

Yes, we’re dedicated to clean, high-performance formulas. Our products do not contain artificial dyes, alcohol, unnecessary fillers, parabens, phthalates, triclosan, or sulphates. They’re simply made from science-driven ingredients that preserve the mouth’s natural balance for real results.

Are your products environmentally sustainable?

We embed environmental responsibility into every decision we make, from supply chain to packaging and shipping. We’re certified Plastic Neutral with the goal of becoming Plastic Negative. Through our partnership with rePurpose Global, we measure and offset our plastic footprint by funding programs that recover and recycle the equivalent amount of plastic we produce, while also creating green jobs for women worldwide.

The materials used in our packaging also come from responsibly managed forests. Our Forest Stewardship Council certification guarantees the wood or paper used in our packaging is tracked throughout the supply chain, from forest to consumer, supporting sustainable forest management practices.

Where does the name ROSE CODE™ come from?

ROSE CODE™ is named after Dr. Victoria Rose Veytsman and our dedication to creating a new code for optimal beauty and wellness. Our new code focuses on connecting oral beauty (whitening), oral wellness (gum, enamel, microbiome), and beauty (lip).

Dr. V. didn’t just choose “Rose” because it was part of her name, though. She also saw it as the perfect match for the brand because of the word’s double meaning. Not only does the rose flower represent beauty, but the word “rose” can also mean the past tense of having risen. It represents rising to a more authentic, confident version of ourselves.

The Science

What is the connection between oral health and systemic health?

The mouth is the gateway to overall health, beauty, and longevity. This is due to the “oral-gut-brain-skin axis” and “dentofacial aesthetics.” The mouth actually makes up one-third of the face, which is why its health and aesthetics play a crucial role in anti-aging and overall wellness.

In short, this all means the health of the mouth impacts the health of all our bodily systems. Therefore, the products we use for our oral beauty and wellness have a direct impact on the rest of our systems. When the mouth is in balance, the rest of the body can be too.

What is the role of the oral microbiome in oral and overall health?

When the oral microbiome is healthy, it supports balance and wellness throughout the body. This is why we use science-backed, dentist-designed formulas that do not contain article dyes, alcohol, or unnecessary fillers. By using clean ingredients, we can better support microbiome health.

Product Usage

What’s the best way to use the products together?

There are 3 product types in our line: ORAL BEAUTY, ORAL WELLNESS and BEAUTY

Our products are designed to be a system, THE ROSE CODE™ BLUEPRINT:

1. ROSE CODE™ ORAL BEAUTY is targeted care for teeth and gums.

Innovative formulas that whiten, re-mineralize, and support overall oral wellness, bridging beauty and health at the source.

2. ROSE CODE™ ORAL WELLNESS is where oral health meets whole-body vitality. 

Science-backed treatments designed to nourish the gums, balance the microbiome, and enhance systemic well-being.

3. ROSE CODE™ BEAUTY is smile-enhancing, lip-focused skincare.

Hydrating, plumping, and breath-freshening treatments that visibly improve the lips and surrounding area for a confident, healthy smile.

How do I use the SMILE ALCHEMY™ Teeth Whitening Pen?

  • Twist to dispense formula and swipe directly on teeth , focusing on discolored areas.
  • Avoid contact with gums.
  • Wait a minimum of 30 mins before eating or drinking.
  • Apply nightly.

How do I use the CHROMATONE™ Enamel Purple Toner Pen?

  • Twist to dispense formula andswipe directly on teeth, focusing on discolored areas.
  • Avoid contact with gums.
  • Leave on 1-30 mins.
  • Rinse thoroughly, do not swallow.

How do I use the anti-aging BLUEPRINT™Anti-Aging Gum Health Infusion?

  • Apply and massage onto gums, minimizing contact with teeth.
  • Wait 30 mins post application before eating or drinking.
  • Apply nightly.

How do I use the ENAMEL MATRIX RX™ Remineralizing Pen?

  • Twist to dispense formula and swipe directly on teeth, focusing on discolored areas.
  • Avoid contact with gums.
  • Wait a minimum of 30 mins before eating or drinking.
  • Apply nightly.

How do I use the BIOME CODE™ Oral Microbiome Testing Kit? 

Use the swab provided to collect saliva, and then send your sample following the kit directions. In a few weeks, you’ll receive a customized report and recommendations for targeted natural teeth whitening systems, probiotics, and clean beauty oral care.

How do I use the LIP HALO™ Fresh Brightening Lip Oil Tint?

  • Swipe directly onto lips for glossy hydration or layer over lipstick for a luminous topcoat.
  • Use pre-procedure to prevent dryness or post-treatment for comfort and shine.