About ROSE CODE™ | Founder – Rose Code

Meet our Founder

DR. VICTORIA ROSE VEYTSMAN, DDS

MEET THE FOUNDER

Celebrity Cosmetic Dentist. Entrepreneur. Changemaker.

Dr. Victoria Rose Veytsman didn't just build a dental practice — she built a movement. The founder of Cosmetic Dental Studios in NY & LA and ROSE CODE™, Dr. Victoria has spent two decades redefining what a smile can do — not just transform a face, but unlock total health, confidence, and beauty.

"A beautiful smile goes deeper than aesthetics. It's the gateway to your overall health, beauty, and longevity."
— Dr. Victoria Rose

Education is the foundation. Innovation is the future.

The youngest graduate of NYU College of Dentistry at 22. Residency at Columbia. Fellowships across the country. Social Entrepreneurship at the University of San Diego and Biotechnology at Johns Hopkins University. Twenty years of experience and a global clientele spanning celebrities, public figures, and individuals seeking bespoke transformations. NewBeauty Top Doctor since 2015. 2026 Rising Innovator — Digiday Future Leader Awards.

With a core philosophy of the connection between oral health, beauty, and wellness — her passion for longevity fuels innovation. Her artistry and science-driven approach made her one of the most recognized voices in cosmetic dentistry — and the natural innovator behind ROSE CODE™.

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Wellness. Beauty. Technology. Social Impact.

ROSE CODE™ — Unlocking the Code to Transformation

ROSE CODE™ is Dr. Victoria's vision for premium oral care built at the intersection of efficacious science, beauty, and whole-body wellness. Every product is rooted in the Mouth. Body. Beauty.™ connection — and designed to make your daily ritual feel as elevated as it is effective.

B-Corp certified before launch. Impact-driven by design.

Dr. Victoria is decoding what's possible — and ROSE CODE™ is how she's sharing it with the world.

Beyond the Brand

Dr. Victoria holds Master's degrees in Biotechnology (Johns Hopkins) and Humanitarian Action (University of San Diego) — an academic profile as multidimensional as her work. She serves on the board of Smile Train and leads ROSE CODE™'s Code for Change initiative, empowering women and girls globally through education, digital inclusion, and economic opportunity.